Nov 182019

Pre 2005 before internet shopping was very popular, a jeweler only had to consider a handful of local competitors when advertising and discussing their diamond jewelry with potential customers. For the most part you knew which ones were honest and how the dishonest ones tried to mislead customers. Today there is not only a handful of brick and mortar competitors but tens of thousands online as well. This also means tens of thousands of different ways to mislead consumers are played out every day, not only on the internet, but now to survive many brick and mortar stores are playing the same games, as they cannot figure out any other way not to loose sales to the thousands of dishonest dealers that all have a supposedly “too good of a deal to pass up”. These include the following deals that are dishonest:

Most internet sights have a list of diamonds, all with the same grading and same size, but are all different prices, how can this be? For instance the largest online diamond vendor has 1ct. round SI1-H ideal cuts from $2,980 at the beginning of the list of available diamonds, all the way to $7,800 at the end of the list. What is happening? The reason for this is not revealed to consumers anywhere, but many of the diamonds which all have SI1-H GIA certs. (which is where i was trained) are inaccurate when created overseas, so many dishonest vendors look for these inaccurately certified diamonds overseas to sell on the internet in North America as the North American consumer is not used to being mislead in such a sneaky fashion and just think there getting a great deal! It is not only a problem but its not even illegal and should be! The problem is a diamond like we are talking about is commonly only worth half of what it would be if the grading were accurate! This explains the price difference from the beginning of the list of diamonds to the most expensive diamonds but accurately graded at the end of the list. Most other scams are just simple lies, like telling the consumer a diamonds is natural when in fact it was a natural diamond then treated artificially to make it look better quality than it was originally. There are many ways of doing this, you can irradiate the diamond to improve it color, or laser remove inclusions and fill them with glass to make them less noticeable, or sell manufactured diamonds as natural diamonds and use misleading words to describe them etc. Word of the day here as with any product sold now days, buy from a reputable jeweler only as technology has made the process of eliminating product misrepresentation nearly impossible…GOOD LUCK!

 Posted by at 9:41 pm
Nov 282018

Before we begin the list it is important to note, all the advice in the world does no good if a vendor is telling you what just they want you to believe and is less than honest just to get you to buy, like some of the oldest scams in the world…”we sell wholesale… or our diamonds are less expensive because we have very little overhead… or we only sell diamonds that go up in value…or the most sneaky scams like ” this diamond has a independent grading certificate that guarantees its quality”, but the jeweler knows the cert. is not accurate… Sadly many jewelers now days operate under the philosophy of “Just get it sold and we will deal with the problems later” Using this business philosophy if you sell 20 diamond rings by not being totally open and honest, and say 3 customers figure it out and return the item, they have still successfully sold 17 to unsuspecting customers. Then they simply pay to burry the bad reviews and they look like wonderful vendors…

#1 The most frequent is…How much are you supposed to spend? My advice is don’t fall for this hype of “you should spend 3 months salary” that is all marketing trying to control your buying habits! Spend what you are comfortable with, the average person spends within a range of $3,500 to $10,000. There are plenty of folks who spend what they can from $1,500 to $85,000 in the midwest area of the country.

#2 What do most girls want for a engagement ring? 89% want white gold, 70% want a round cut diamond, 96% want at least some side diamonds, and all girls dont want eye visible inclusions or cloudiness in their diamonds but many end up with them as the salespeople are not always honest enough to point out the eye visible problems in their purchases.

#3 How soon do i need to shop before i need a engagement ring? If you are going to walk into a store and pick something out of the cases usually you can have it immediately if you do not need it sized, if you need it sized it could be anywhere from a couple days to 6 weeks if they need to order the ring, made to exact size from the manuf. as some rings cannot be sized easily more than one size in either direction. If it is going to be customized to the customers desires anywhere from 3 weeks to 8 weeks.

#4 What size of diamond do most guys get for the center stone? The average in the midwest is 1/2 ct. and in larger cities it is 1ct.

#5 Is there a difference in quality between jewelry on the internet and the jewelry in brick and mortar stores? YES the last statistics i saw gave a consumer a 70% chance of buying honestly represented jewelry at a brick and mortor and a 1 in 19 chance on the internet so a world of difference… as a good example of buyer beware, there is even a difference in diamonds that both have GIA grading certificates saying they are exactly the same, as there are millions of counterfeit certificates of all kinds, and there is even a difference between legitimate GIA diamond certificates from the USA and overseas  GIA certs. and might make thousands of dollars of difference even though the cert. says their the same!

#6 Do you have a money back guarantee? While this seems like a simple questions it is not at all! Did you know a 30 day etc. money back guarantee is legally called a period of pre agreed discovery. This is where if the vendor was dishonest about what they sold you, you would have 30 days to figure it out and after that you have no recourse because they and you agreed to a 30 day period to discover this. So it sounds good but it is not created to help you, it helps them be dishonest without worrying about you discovering it in the future. ALWAYS have the quality and size put down in writing without a return clause added to it!

#7 What shape of diamond is best to get?  This is easy the shape she wants…, having said that a consumer should know the round cut has by far the best brilliance, especially after it is dirty it will loose the least amount of sparkle.  The other fancy shapes as there called, oval, pear, cushion,princess, emerald, radiant, etc. are more unique and it is of paramount importance to get the finest cut possible as they loose a lot of sparkle when they become dirty anyway!  This is why is a fancy cut is not cut well the price can easily drop in half!

#8 Can i trade this in in the future for a larger diamond?  Most stores will say yes as they add the cost of the trade in to the price of the new purchase, a win win for the store not the consumer always.

#9 What is the difference between a real diamond, a natural diamond, genuine diamond, and a treated diamond?  Well in short what most people are asking is “is this a natural diamond” and if the answer is ” ofcourse this is a real diamond “…run for the hills.  A REAL diamond legally means it could be originally a natural diamond that has had a laser dig out the inclusions and filled back up with glass, to a fake diamond with a real diamond coating, to a man made real diamond, non of which are untreated natural diamonds out of the ground and have the same value as a natural diamond!

#10 Buy your diamonds face to face with a sales person who you can relate too and watch their non verbal communication body language etc.  They say 80% of communication is lost in texting, that also means it is 80% more difficult to determine if a company is being honest or deceptive with you online vs. face to face.  You WANT to go to a brick and mortar store where you can say show me you best diamond and worst diamond and then compare what you can afford to those and actually see what satisfies your expectations and budget! As well,  being face to face with a seller, now you are developing a relationship with a store that can help you when time matters for repairs, and guidance and advice for future purchases to help avoid, trendy purchases which might not be durable or stand the test of time from a fashion standpoint, etc.

 Posted by at 7:32 pm
May 162017

While some say “oh i’m not worried about being hacked, embezzled from or just blatantly ripped off” they should be.  According to all security analysts things are about to pick up exponentially as economies around the world are struggling and third world unfriendly citizens are learning more and more about computers. Up to this point […]

 Posted by at 8:23 pm
Feb 092015

Pictured below are most of the popular diamond cuts. Round  is not shown because it’s shape is obvious, but it accounts for a whopping 80% of all diamonds sold.  All the other cuts put together equal only 20% of all diamonds sold.   A round cut is by far the most brilliant of all, and if […]

 Posted by at 5:51 pm
Oct 172014

I just finished with a customer who inherited a 1ct. diamond and thought she was doing well by taking it to two jewelers for their opinion on quality and value. Both said it was a fantastic stone worth about nine thousand dollars and showed it to her under the microscope, pointing out only one small […]

 Posted by at 9:48 pm