May 162017

While some say “oh i’m not worried about being hacked, embezzled from or just blatantly ripped off” they should be.  According to all security analysts things are about to pick up exponentially as economies around the world are struggling and third world unfriendly citizens are learning more and more about computers.

Up to this point i personally have been hacked as of yesterday 4 times, with them trying to get to paypal accounts, my bank accounts, my credit cards twice, you have to ask yourself what can you do to stop this? Only one good answer emerges to avoiding scams and that is to make sure a site is verified secure, (it will be posted on their home page), and if what a site is telling you about price or quality is very different than sites you know are reputable,or “the deal “is too good to be true just plain DON”T believe it! Last time i checked only 1 out of 19 sites selling jewelery was doing so honestly, either using computer generated photos and telling you this is the actual gemstone your buying, or telling you the quality of a diamond is this that or the other thing and its actually many grades off, and no longer a good value,  let alone what you thought you were buying etc. etc.

Another good way to avoid scams is always call the site, and ask them many questions about what your interested in, and see how much they know or if they give you poor or distracting comments back, or if they have a difficult time speaking english!   Ask if they have a physical location, if they don’t , they can be here today and gone tomorrow.

Check their reviews and the dates of them which might help you determine if there real reviews or robo generated or if the bad reviews have been eliminated. There are companies that will get rid of your bad reviews, one is called, where you pay and your troubles go away…is there advertizing slogan.

Basically what i’m trying to tell you is the internet is the wild west on steroids. To ease your mind we at the literally are willing to do all the refinements of your order over the phone once you found us and  products your interested in.
     This is a testamonial from a high level developer at microsoft who is a customer of ours and so you know you can trust the review of someone who knows the web front to back, you will be able to see her years of archives of information she writes for her workers at microsoft , and that it is not a phoney reviewer, enjoy…by clicking the link if you want to read, or you can go to “” and read all the testamonials including Irena’s.

 Posted by at 8:23 pm
Nov 082016

giascaleThere’s a lot more to making a good buy on diamonds than one can read about for a couple weeks on the internet, and expect to go and make a good purchase with that info. Is it a good idea to learn? Absolutely, but don’t get fool hardy thinking you’re smarter than you are. One of the most common sales practices is to play along with the customer who thinks they know it all, and believe they’re doing everything right because they have an academic understanding of diamonds.  Since most stores look for diamonds with undisclosed flaws (misgraded diamonds, which account for about 85% of diamonds on the market), one is even more easily mislead by a inaccurate certificate of a certain quality. You fall hook line and sinker without questioning it, BOOM, the dirty deed is done, and your diamond isn’t even close to being the quality you think it is!

NOW, how do you avoid this happening? Easy! Look at every diamond you consider buying under a microscope and (YOU) draw a picture of the inclusions relative to the size of the stone. Take that drawing from store to store and do it for every stone you are considering at each store. Also, ask to see GIA certified diamonds of a certain body color similar to what you desire, then compare them right next to the diamond they’re trying to sell you so you may judge more accurately if it is the white color you desire. Now for cut, just ask to see their finest cut diamond and compare the stones your considering side by side to see which one sparkles and reflects more light. Remember to make notes next to the drawing of the inclusions you made on each stores business card. It’s really easy to get cheated by just trusting a diamond certificate as there are soooo many intentionally bad graded ones out there!                                                                                                                                                                      As you will notice in the chart in the photo the diamonds at the top show body color tints graded in alphabetical designations finest white to the left and heavily tinted yellow brown or grey to the right.  Notice how little difference there actually is between grades, this is just one reason a person without extensive training can learn about how diamonds are graded but couldn’t even begin to accurately tell what color a diamond is just by looking at it, especially when different lighting environments tweaks a persons color judgements (just imagine trying to match paint by eye).  In the pictures of 4 diamonds on the lower right hand side of the photo the top one is a technically white round cut, the next one down is a yellow tinted body color pear cut, the next a grey tinted princess cut and on the bottom a brown tinted princess cut. To better see the color differences between left to right enlarge the images and compare D to S-Z grades.

We buy diamonds from the public when they no longer need them, so I can tell you from experience when most people come in and say “I was told this was a really nice diamond…”, 90% of the time it’s amongst some of the lower quality grades, and about 25% of the time I’m not even interested because it is such a poor quality. The folks always say “well, I paid (some crazy amount)….” and we are flabbergasted! You don’t need the best there is, but you don’t need to get to get taken advantage of and end up with a junker either! Follow our simple steps to make an informed decision and don’t get suckered into a poor purchase by a good sales pitch.

 Posted by at 7:24 pm
Feb 092015

Pictured below are most of the popular diamond cuts. Round  is not shown because it’s shape is obvious, but it accounts for a whopping 80% of all diamonds sold.  All the other cuts put together equal only 20% of all diamonds sold.   A round cut is by far the most brilliant of all, and if [...]

 Posted by at 5:51 pm
Oct 172014

I just finished with a customer who inherited a 1ct. diamond and thought she was doing well by taking it to two jewelers for their opinion on quality and value. Both said it was a fantastic stone worth about nine thousand dollars and showed it to her under the microscope, pointing out only one small [...]

 Posted by at 9:48 pm