Dec 082011
Chocolate Diamonds

What is a Chocolate Diamond?

The term “Chocolate Diamond” is simply a marketing phrase coined by the jewelry manufacturer Le Vian. Chocolate diamonds are another type of brown, or cognac colored diamond.

There are natural brown diamonds, and there are those that have been color treated. Natural colored diamonds are always going to be more expensive than those that have been color treated.Brown and White Diamond Pendant

Are Chocolate Diamonds less valuable?

Usually, yes. The vast majority of colored diamonds are now color treated (if done the correct way this is a permanent process and there’s nothing wrong with it). However, since this is a relatively new product, many consumers are unaware that a large amount of colored diamonds are very low quality.

In order to produce any medium to high quality colored diamond, they must use a nice white diamond to begin with. However, in 90 percent of the colored diamonds they use a poor quality diamond to treat. Why? Simply because it’s cheaper, and they can get away with it.

Due to heavy marketing by chain stores, customers tend not to judge a brown or chocolate diamond in the same way they do a white diamond. Chocolate diamonds are often opaque in color, with heavy inclusions and little to no sparkle, yet consumers have begun to expect this because it’s everywhere. Unfortunately, what you see in a chain store newspaper ad is rarely what you get out of the case.

Higher Quality Brown Diamonds

In the end, a diamond with eye visible inclusions and a lack of brilliance will not look any better once it’s been color treated. A more expensive/valuable white diamond is used to make a vivid golden brown diamond, and a lower quality diamond less than half the price is used to make a grayish brown, less vivid chocolate, or muddy brown diamond.

If you want brown diamonds that have sparkle and a rich golden brown color, or especially if you want a larger single brown diamond as a center stone, you would be better off requesting a cognac color. Compare the differences in quality and decide what looks best to you.

If you like chocolate diamonds, by all means, buy them and enjoy them! When it comes to colored gemstones especially, beauty is in the eye of the beholder. As always, just be conscious of the quality you’re paying for.

  24 Responses to “What You Need to Know About Chocolate Diamonds”

  1. I have a chocolate diamond, it they are worth less why do people like me get suckered into buying them?

    • Keep in mind, they are often worth less because the brown is hindering you from seeing inclusions you might have noticed if it were simply a white diamond. It doesn’t mean your diamond is worth less than it’s white counterpart of similar design and quality.

      “Worth less” isn’t “worthless.” Check the grade of the diamond, you’ll know if you were taken by comparing prices. Either way, if you’re happy with it, you’re not a sucker.

      • Good point Derek. Color can mask clarity at first glance so look closely…and if you’re happy with the overall color, just make sure it sparkles!

  2. Looking for best places to find the higher quality cognac, and be able to tell the difference. From Southeast MICHIGAN. Thank You.

    • I don’t know of any store in particular but if you’re looking for higher quality cognac diamonds I would recommend an independent jewelry store known for their diamonds and/or colored gemstones. It really depends on their access to colored diamond dealers. For something like this we would make multiple calls to our suppliers in order to get as close to the size and quality you’re looking for, and then memo a few stones in and go from there.

      Feel free to give us a call at 319-277-0717 if you have any other questions.

  3. If you don”t about high quality diamonds how will you no high quality when you see it

    • You have to compare. Without experience that is really the best way to know what you’re looking for. It’s fairly easy to make a low quality diamond seem nice to the inexperienced guy with a little lighting and persuasion…

  4. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these "gems" anywhere near your rings and necklaces, but they [...]

  5. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these "gems" anywhere near your rings and necklaces, but they [...]

  6. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these “gems” anywhere near your rings and necklaces, but they [...]

  7. Are chocolate diamonds as strong as other diamonds?

  8. [...] me tainted shit diamonds. I’m so glad he went to Jared to buy me super crappy diamonds.  Chocolate diamonds complete [...]

  9. Dose Jared’s Have good Cognac diamond rings

    • No store carries ALL good or bad diamonds. I mention chain stores because these stores are often in high traffic areas and trying to make sales based on price. Thus, they tend to carry a lot of the lower quality goods. I’m not familiar with what you can “request” at Jared’s, but it always helps to compare different qualities.

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  12. […] mean these things are practically worthless, poor quality diamonds and Jared keeps telling us that they are hot shit.  Its so crazy and shameless that you kinda have […]

  13. My husband bought me a quality ( 4 c’s ) Brown diamond ring! It is beyond Beautiful! Brown diamonds have been overlooked for far too long! I think people need to step outside the traditional box and dare to be different. I love white diamonds, however EVERYONE has them and they all look the same. A high quality brown diamond can be more expensive than a white diamond. The nay sayers can say what they want, I Love brown diamonds and wear them because I like them. Beauty is in the eye of the beholder and people should wear what they think is beautiful. Go ahead and wear your Brown Diamonds!!!! They are Beautiful!!!!!

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  15. What about chocolate diamond from Le Vian? Do they have a high quality? I just purchased mine from them, a ring with big garnet stone. It’s expensive..I love it, but I’m afraid the price is not worth with I paid for.

    • We had been looking at Joshua’s Jewelry and they have cognac diamond jewelry, and my wife and I tried them out, little did we know, that there is no such thing as chocolate diamonds, its all a marketing scam by the company called Le Vian, of course, people really need to realize, if they can afford to advertise it on TV, it is obviously going to be overpriced. We were very impressed by the cognac diamond ring we purchased from Joshua’s so we will definitely buy more from them…

  16. One other thing that I’d definitely reoenmcmd taking into consideration is the metal of the ring and the setting. It’s really important to get a metal that is durable and will complement the stone you choose. I would suggest platinum because it’s the most durable precious metal and its natural whiteness really enhances the beauty of a precious stone.

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