Dec 082011
Chocolate Diamonds

What is a Chocolate Diamond?

The term “Chocolate Diamond” is simply a marketing phrase coined by the jewelry manufacturer Le Vian. Chocolate diamonds are another type of brown, or cognac colored diamond.

There are natural brown diamonds, and there are those that have been color treated. Natural colored diamonds are always going to be more expensive than those that have been color treated.Brown and White Diamond Pendant

Are Chocolate Diamonds less valuable?

Usually, yes. The vast majority of colored diamonds are now color treated (if done the correct way this is a permanent process and there’s nothing wrong with it). However, since this is a relatively new product, many consumers are unaware that a large amount of colored diamonds are very low quality.

In order to produce any medium to high quality colored diamond, they must use a nice white diamond to begin with. However, in 90 percent of the colored diamonds they use a poor quality diamond to treat. Why? Simply because it’s cheaper, and they can get away with it.

Due to heavy marketing by chain stores, customers tend not to judge a brown or chocolate diamond in the same way they do a white diamond. Chocolate diamonds are often opaque in color, with heavy inclusions and little to no sparkle, yet consumers have begun to expect this because it’s everywhere. Unfortunately, what you see in a chain store newspaper ad is rarely what you get out of the case.

Higher Quality Brown Diamonds

In the end, a diamond with eye visible inclusions and a lack of brilliance will not look any better once it’s been color treated. A more expensive/valuable white diamond is used to make a vivid golden brown diamond, and a lower quality diamond less than half the price is used to make a grayish brown, less vivid chocolate, or muddy brown diamond.

If you want brown diamonds that have sparkle and a rich golden brown color, or especially if you want a larger single brown diamond as a center stone, you would be better off requesting a cognac color. Compare the differences in quality and decide what looks best to you.

If you like chocolate diamonds, by all means, buy them and enjoy them! When it comes to colored gemstones especially, beauty is in the eye of the beholder. As always, just be conscious of the quality you’re paying for.

  28 Responses to “What You Need to Know About Chocolate Diamonds”

  1. I have a chocolate diamond, it they are worth less why do people like me get suckered into buying them?

    • Keep in mind, they are often worth less because the brown is hindering you from seeing inclusions you might have noticed if it were simply a white diamond. It doesn’t mean your diamond is worth less than it’s white counterpart of similar design and quality.

      “Worth less” isn’t “worthless.” Check the grade of the diamond, you’ll know if you were taken by comparing prices. Either way, if you’re happy with it, you’re not a sucker.

      • Good point Derek. Color can mask clarity at first glance so look closely…and if you’re happy with the overall color, just make sure it sparkles!

      • All things being equal, brown diamonds WILL cost less and have less value than their clear counterparts for the simple reason that they are considerably more common. There is an over-surplus, actually. “Chocolate diamonds” is an invented phrase, just like the phrase “smell-good plumber”. It’s a marketing description not an inherent quality.

  2. Looking for best places to find the higher quality cognac, and be able to tell the difference. From Southeast MICHIGAN. Thank You.

    • I don’t know of any store in particular but if you’re looking for higher quality cognac diamonds I would recommend an independent jewelry store known for their diamonds and/or colored gemstones. It really depends on their access to colored diamond dealers. For something like this we would make multiple calls to our suppliers in order to get as close to the size and quality you’re looking for, and then memo a few stones in and go from there.

      Feel free to give us a call at 319-277-0717 if you have any other questions.

  3. If you don”t about high quality diamonds how will you no high quality when you see it

    • You have to compare. Without experience that is really the best way to know what you’re looking for. It’s fairly easy to make a low quality diamond seem nice to the inexperienced guy with a little lighting and persuasion…

  4. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these "gems" anywhere near your rings and necklaces, but they [...]

  5. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these "gems" anywhere near your rings and necklaces, but they [...]

  6. [...] new scam. Although there are genuine brown diamonds out there, the vast majority are dusty, cloudy, poor-quality diamonds that have been exposed to radiation, turning them brown. You wouldn’t want these “gems” anywhere near your rings and necklaces, but they [...]

  7. Are chocolate diamonds as strong as other diamonds?

  8. [...] me tainted shit diamonds. I’m so glad he went to Jared to buy me super crappy diamonds.  Chocolate diamonds complete [...]

  9. Dose Jared’s Have good Cognac diamond rings

    • No store carries ALL good or bad diamonds. I mention chain stores because these stores are often in high traffic areas and trying to make sales based on price. Thus, they tend to carry a lot of the lower quality goods. I’m not familiar with what you can “request” at Jared’s, but it always helps to compare different qualities.

  10. […] mean these things are practically worthless, poor quality diamonds and Jared keeps telling us that they are hot shit.  Its so crazy and shameless that you kinda have […]

  11. My husband bought me a quality ( 4 c’s ) Brown diamond ring! It is beyond Beautiful! Brown diamonds have been overlooked for far too long! I think people need to step outside the traditional box and dare to be different. I love white diamonds, however EVERYONE has them and they all look the same. A high quality brown diamond can be more expensive than a white diamond. The nay sayers can say what they want, I Love brown diamonds and wear them because I like them. Beauty is in the eye of the beholder and people should wear what they think is beautiful. Go ahead and wear your Brown Diamonds!!!! They are Beautiful!!!!!

  12. What about chocolate diamond from Le Vian? Do they have a high quality? I just purchased mine from them, a ring with big garnet stone. It’s expensive..I love it, but I’m afraid the price is not worth with I paid for.

    • We had been looking at Joshua’s Jewelry and they have cognac diamond jewelry, and my wife and I tried them out, little did we know, that there is no such thing as chocolate diamonds, its all a marketing scam by the company called Le Vian, of course, people really need to realize, if they can afford to advertise it on TV, it is obviously going to be overpriced. We were very impressed by the cognac diamond ring we purchased from Joshua’s so we will definitely buy more from them…

  13. One other thing that I’d definitely reoenmcmd taking into consideration is the metal of the ring and the setting. It’s really important to get a metal that is durable and will complement the stone you choose. I would suggest platinum because it’s the most durable precious metal and its natural whiteness really enhances the beauty of a precious stone.

  14. I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys Ive incorporated you guys to my blogroll. I think it’ll improve the value of my website ckdkfdfgddde

  15. WOW ! Is it not the dumbest question ever to ask “If there worthless why do people get suckered into buying them” Because of exactly that, they r suckers. Especially when you see it 20 times on TV. A one carat fair quality many stone rings (say a cluster of 15) cost 300 – 500 bucks at anyone of the cheap stores and pennys, sears, etc. But with a marketing budget of millions, they will charge 1700.00 for the same ring in “chocolate” People are just plain led so easily. I am just an electrician, but I see this same thing every christmas and all year long for the fact in every business. Think your 401K is making you money ? NO.. .It is making them money… You may see an uptick, or even a small gain, but they steal it right in front of your eyes, hide the fees, and the buying periods.

    Go ahead, buy a chocolate ring at Kays, after all, every kiss begins with it…. Then take it to a real jeweler and have them appraise it, a real appraisal. WHAT will they give you for it. 250.00 for a 1500.00 ring.
    Of course this site has the 1 post that is to cover all… My husband bought me a 4C blah blah… Yea right, what did that cost 20K. Guess you would love it. The real thing is for the 50K year guy and buying for his wife, that is where they make the money. Suck HER in on TV and then it gets dropped on your lap, don’t buy it … Then you must not love her… Wonder when that comemrical comes out…. A women walking away from her man because he didn’t ge to Jareds…

  16. I would rather have an emerald engagement ring with accent diamonds than the big white diamond. White diamonds all look the same to the naked eye and no different. I have brown diamonds and they were listed as “chocolate diamonds” before Le Vian Company ever had them listed, 9 years ago I got my first chocolate diamond bracelet, earnings and ring. They weren’t expensive and I am fine with the lower quality as I have pretty diamonds and that is my point to having any diamonds. I prefer colored gemstones to the clear, white color. Like Tanzanite, which the dark blue/purple colors are more rare than diamonds since they are only found in Tanzania and the mine is running dry, I have my 3 carat tanzanite stone as my investment and it is a beautiful dark purple and has tripled in it’s price since bought in 2008. Diamonds are nice, but not my color.

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  18. My husband purchased a Le Vian brown diamond/white diamond band at Kay’s Jewlers. However, the brown diamonds look almost just like the white diamonds. Has anyone else experienced this. The chocolate diamonds being so light. Think it’s going back!!!

  19. I am sorry to inform you that the stones used by le vian are NOT colour treated. The are natural and only the top 2% of the stones mined are used. I know as i have actually been there when seeing one cut! The stoned are certified and come from the same mines that the yelliw diamond are from. Fancy NATURAL coloured diamonds are MORE expensive than white(colourless) diamonds
    Just look at the hope diamond for proof.

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