Apr 252018

I was trained at the GIA (Gemological Institute of America) who created the world wide accepted scale for grading PAJ-GIA-Graded-336x280(1)diamonds. This organization besides training students about diamonds and grading also provides a service where you can send in your diamond and have them grade it, so you can understand what its value truly is. Its is actually a big business, as most jewelers like to sell diamonds that are quality grade certified to give their consumers confidence in their purchases with that store. Sounds great right? As with anything politics, religion, and yes business humans find ways to lie cheat and steal to get ahead the easy way…by misleading others..hmmmm You might even say “oh they wouldn’t do that” after im done laughing like crazy, lets talk about how this happens everywhere even in the best of vendors. I’ve been in the jewelry business since 1978 and in my experience about 1/3 of the brick and mortar stores are honest good quality vendors and about 1 in 19 of the online stores are honest and not deceptive sellers of diamonds. So the first lesson is if you believe you have found a incredible deal on a diamond that millions of other professional diamond dealers have not found before it became to be offered to you …like the comedian says…you might be stupid! Yes really, no and’s but’s or’s ! These less than honest vendors actually count on your ability to be groomed with half truths which you half understand and then your lowest price hungry brain is comfortable and tells the logical side to be satisfied and stop looking any further.
Example: the store has a good reputation, check… the salesperson made sense and was very knowledgeable, check….the diamond looks like the quality i desire on the diamond grading certificate, check… and the price is 25% less than everybody else,check….boom ill buy it!
So what did the consumer do wrong here, and the answer is nothing, they just didn’t do enough. why? There are millions of fake diamond certificates out there and there are tens of millions of intentionally inaccurate ones to help the retailers sell more diamonds. This is a huge problem these days.
Now add to this they have been making man made diamonds (especially small side diamonds) for over ten years cheaply and as my supplier of synthetic diamonds has told me “they have only been sold to the retailers for the last 4 years, who do you think kept us in business for the previous 12 years? Yes ring manufacturers over seas who manufacture and sell to unsuspecting chain stores, online vendors and brick and mortar jewelers, so millions of people who thought they got a great deal on a ring actually have our manufactured diamonds in them as side stones” I literally had a customer who came in last week 4-17-18 who bought two diamond rings on vacation because she couldn’t pass up the price, right, as it was a 2,700 dollar looking diamond ring. The problem is that is was a 500 dollar ring which is what she paid, they just didn’t tell her the whole truth! It was a real diamond ring right?…yes,check…they are good diamonds right?… yes check, they are certified diamonds right? yes check…OK ill buy it in fact she bought two! only to find out the whole truth at my store when she had them appraised. The moral of the story on everything in life but especially diamonds, is that you are not as smart as you think you are after reading a couple pages of information on the internet. Many other tricks of the trade are described in our diamond buying information portion of our website at https://www.thediamondstore.com/  that i know you will enjoy and immediately find enlightening and useful, as we are one of the oldest diamond sellers on the web since 1996 and have seen every trick out there and are learning more everyday… enjoy your new understanding of what to ask about when buying diamonds, including are they natural and is this certificate accurate!

 Posted by at 7:39 pm

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